How to Plan Your Visit to a Pharma Exhibition?

Walking into a pharma exhibition without any plan is just like going to market without knowing what you actually need. You just waste your time, energy and money and do notget anything useful. Pharma exhibition is a gathering of hundreds of firms, products and professionals unified in a single location. Preparing yourself for what you want to get out of the event will leave you with real connections, new business ideas and opportunities that will help take your business forward. In this blog, we'll be talking about how to make a plan to visit a pharma exposition with value to make every hour count.

Before You Go - Do This First

• Decide on your objective - Do you want to become a PCD pharma franchise partner or do you want to find a contract manufacturer or a new product range or simply know what's available in the market? 
• Pre-register - Many exhibits have online pre-registration for visitors. This not only saves time at the entry, but also provides early access to the exhibitor list, as well.
• Read the exhibitor list - Read the list of companies who are exhibiting. Indicate those that apply to your business. This will prevent you from going around blindly in the hall.
• Make questions - Prepare your questions, think of questions you want to ask each company. Questions on price, product selection, monopoly or minimum order are addressed in advance to save time on the spot.
• Bring your business cards - Business cards are easy to exchange phone numbers and contact details whenever you need to without having to go through hours of phone calls.

What to Do When You Are Inside?

Inside it's a fast-moving action. If the stalls have been marked, then talk directly to the company representative. Inquire of questions and pick up brochures/catalogues.

Avoid attempting to cover all stalls. Don't go through it all but rather a few significant discussions if possible. As important as viewing products, networking is a key aspect. Your partner next to you might be your next business partner.

Try to attend any technical sessions that may be occurring concurrent with the exhibition. They provide you with valuable market information that you won't come by anywhere else.

After the Exhibition - What Most People Forget?

The true benefit of a pharma exhibition has nothing to do with what happens while you're there, it all depends on what you do afterward.

Look through business cards and brochures gathered. Write down the list of companies which you would want to engage with more.  Revisit what you've learned at the event as well. Have you found a new product area? Have you been aware of a market trend you didn't know about? Has the third party manufacturing partner you were searching for been found? Make note of it and determine what you will do in response to the learning.

Final Thoughts

There are few better options for anyone in the pharma industry than to attend a pharma exhibition. However, only if you're prepared. The three things that put people into different categories: those who benefit from an exhibition and those who are planning in advance, staying with the exhibit and following up after the exhibit. Indian Fharma Fair is a solution that aims to do just that by bringing together the pharma manufacturers, PCD franchise partners, distributors, exporters and healthcare professionals in one place so they can connect, collaborate and grow.

FAQs

Q1. Is registration required prior to attending a pharma exhibition?

Yes, a pre-registration saves the time for entry and at times will provide an early exhibitor list.

Q2. Which items should I take when I visit a pharma exhibition?

Take business cards, note pad and list of stalls you want to see.

Q3. Is it helpful to attend technical sessions at pharma exhibitions?

Yes, they show industry trends and marketing strategies that is helpful for you.

Q4. Is a pharma exhibition good for a first-time visitor?

Yes, if they know their objective and do basic research prior to the visit.