Why Pharma Exhibitions Matter More Than Ever?

The pace of change in the pharmaceutical industry is very rapid. New formulations, new laws, new competitors coming in and out of the market every couple of months. It's not possible to follow everything from emails and internet searches. Pharma exhibitions include the whole industry in one place — and the conversations that take place in there really do drive industry forward, in a way that digital communication can't.

What actually happens at a Pharma Exhibition?

A Pharma Exhibition is a place where manufacturers get to meet the distributors that they have never been able to reach out to till now, which is a result of the cold calls. Where in one afternoon, a PCD franchise owner finds three potential suppliers. Where a hospital purchase team can sit down in the same room to discuss product options rather than on email threads that have been going back and forth for weeks.

Who Usually Attends?

• Health and wellness companies from the entire allopathic, ayurvedic, herbal, and nutraceutical industries
• Suppliers, distributors, and wholesalers
• PCD franchise owners and product managers
• Importing/exporting businesses
• Hospital staff, especially those in the Purchase Department and the Medical Officers.
• Contract Manufacturers & Third Party

Having so many decision makers at the same time in one room speeds up the development of business.

Why is face-to-face still relevant in Pharma?

Pharma is a trustful industry. When a distributor adopts a new product area, they are making a commitment to their customers, to storage space, to sales staff. This type of commitment doesn't usually begin with a LinkedIn message.

Watching and learning how they present their products, how they respond to questions directly, and seeing them in person — these are things that can only be gained by the buyer by personally meeting the manufacturer. The same applies to manufacturers seeking to consider prospective franchise partners or export buyers.

What are you looking out for when preparing?

Don't go to a Pharma Exhibition without a goal in mind!

Have a clear objective: To locate a manufacturing partner, grow an existing network of franchises or explore export markets. Bring materials to facilitate a conversation. Make time for the conference and technical sessions and not the exhibition floor.

The best businesses who profit from pharma exhibitions are those who see them as a planned business meeting rather than a drop-in visit.

Final Thoughts

Pharma exhibitions are more about making real business decisions, than it is about industry events. Relationships developed, products viewed and dialogues explored during these same meetings can become lasting partnerships that span years.

One such platform is Indian Fharma Fair (IFF) which is an event platform where pharma manufacturers, distributors, franchise owners, exporters, and healthcare professionals come together at one place. 

FAQs

Who should attend a pharma exhibition?

Pharma exhibitions are a great opportunity for all the stakeholders involved in the manufacturing, distribution, PCD, exports and hospitals that purchase the products.

 How one can enjoy at a pharma fair?

It exposes your products to a number of qualified buyers and decision makers in a short time.

 What's the difference between a pharma exhibition and an online marketplace?

Exhibit is the only way to interact with people, demonstrate products and negotiate directly, which can't be done online.

 Which are the usual segments that are discussed during pharma exhibitions?

Common categories include allopathic, ayurvedic, herbal, nutraceuticals, cosmetics, softgels, injectables, or contract manufacturing.